Mon. Jan 23rd, 2023

Monitoring and responding to requests, queries and complaints

It goes without saying that you want to respond to interactions from followers.

Sometimes, you may not be aware of them – and this is a dangerous situation, because you aren’t able to defend yourself or correct any misconceptions.

Social listening is a strategy that monitors social media for keywords related to you, as well as references to you. For a full description of this, along with the benefits of responding to these posts, see this excellent post.