Direct and indirect advertising

Advertising can take many forms. Although this is not an advertising course, you should be aware of the following distinctions:

• Direct advertising
• Indirect advertising

Direct advertising is marketing that is targeted directly to a user. For example, sales calls, direct emails, mailed flyers, or paid and targetted advertising on social media.

Indirect advertising is essentially ‘getting someone else to advertise for you’ – for example:

• Newspaper articles
• Word of mouth
• Fan pages
• Social media influencers
• Online reviews

Please note that both lists above are purely indicative, and there are other methods that can be categorised as either of those.

A good resource can be found here.