Fri. Jan 27th, 2023

Updating Design Specification

Refining the Design

Now that you have identified areas to change, you can re-draft the designs to indicate how you have modified them to take the feedback into account.

How? The easiest and clearest way to do this is to copy all of the original design, and make amendments to it, highlighting what you are changing. This way, when you submit your work (or commercially, hand over to a client), there is a clear record of the starting design, the feedback, and the changes made as a result of the feedback

This is vital information in the commercial arena: it is your way of showing the client who is paying you that you have listened to feedback and modified what you have created in response to it.

For those who aren’t familiar with the TV show The Apprentice, a perennial task is to create a marketing campaign. One memorable year involved candidates tasked with creating adverts for cars. With a complete lack of review of their plans, they created a medieval village and a poster campaign that actually made the public think of holidays rather than cars. Had they asked for feedback earlier on, they may have saved themselves some embarrassment.

See some of the mistakes here.