Website interaction

The ways in which users interact with your website can be highly revealing. For example, you can get plugins for websites that allow the creator to track:

• How often a user visits
• What time a user visits
• Which areas of the screen they move the mouse over
• Where they tap/click
• How long they spend on each page
• What stage of checkout the user gets to if they don’t complete a purchase
• What device the user is using to access your site
• Where the user is located at the time of access

With this information, it is easy to determine what issues (if any) your website has from a usability perspective, and it also helps you to ascertain how effective your advertising or marketing is.

For further details of what you may wish to track, along with details of how to track it, see the following links:

9 Important Website Metrics You Should Track – HostPapa Blog

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking | Databox Blog

Top 10 Website Metrics to Measure to Improve Website Conversions (lyfemarketing.com)