Using tools to monitor and automate content posting/responses

A successful social media campaign has many benefits. One of the less positive outcomes is the requirement on time and resources to keep on top of a thriving social media profile.

The timing of posts and responses can have a huge impact on the perception of your brand; it isn’t practical to have real staff online 24 hours a day, and for this reason, there are many tools for helping automate posting and responses.

Some examples are listed below:

Online Media Monitoring Tool (mention.com)

15 of the Best Social Media Monitoring Tools to Save You Time (hootsuite.com)

8 Best Social Media Scheduling Tools For 2021: Tried & Tested (bloggingwizard.com)