Search engine optimisation

Much as websites must be discovered by search engines in order to be returned in search results, social media profiles should also be optimised for search engines. This is achieved through a mixture of keywords, metadata in the page headers, and the overall quality of content in the page(s).

Below are some useful resources that discuss search engine optimisation:

Search engine optimization – Wikipedia

Social Media SEO: 7 Easy Ways to Use Social Media to Improve Your SEO (semrush.com)

5 Things You Need to Know About Social Media & SEO (neilpatel.com)

Social Media and SEO: How They Work Together to Boost Your Visibility | Databox Blog