Monitoring and responding to requests, queries and complaints

It goes without saying that you want to respond to interactions from followers.

Sometimes, you may not be aware of them – and this is a dangerous situation, because you aren’t able to defend yourself or correct any misconceptions.

Social listening is a strategy that monitors social media for keywords related to you, as well as references to you. For a full description of this, along with the benefits of responding to these posts, see this excellent post.