Focus and meaning

It is always a good idea to ensure that any work completed serves a purpose, and isn’t just an activity for the sake of it.

This is equally relevant to posting content on a social media profile. All posts should serve some function to the business – if they don’t, then they shouldn’t be posted.

Potential reasons for any individual post could include:

• Humour
• To offer details on a promotion
• Customer service (for example a service update)
• General information (maybe a new product launch)

As with any content, regardless of delivery platform, it is important to ensure that the content posted is appropriate for the target audience, especially when posting humour.