Data gathering and analysis tools

Without quantitative data, it is not possible to say whether a campaign has been a success or not. Social media profiles can generate a huge amount of data.

There is the obvious data: who clicked your link, what demographic do they fit into, and are they a follower of yours.

There is a huge volume of less obvious data too: how long did the user spend on your page; where did they click on the page; which of their friends have interacted with your page; how many times have they visited the page; what keyword did they search for; what time did their interactions take place; and much much more.

Collecting this data manually would be extremely tedious and labour intensive. Luckily, social media platforms provide tools to perform these tasks, and other companies also market analysis software. Below are some links worth reading:

Social Media Analytics Tool (meltwater.com)

10 of the Best Social Media Analytics Tools for Marketers | Sprout Social

What Is Social Media Analytics (Plus Free and Paid Tools) (hootsuite.com)

The Best Free and Paid Social Media Analytics Tools | Brandwatch