Content planning and publishing

If people are the heartbeat of social media, content is the blood. It’s your content that people see and respond to, and that communicates your values and messages.

When you plan to promote something, what are the first things you should do? Many a contestant has entered the Dragons Den and pitched a ‘new’ and ‘unique’ business idea, only to discover that they just wasted years of their lives, because the thing they invented already existed, and possibly even better!

If you are trying to build a brand, you must have researched competition – after all, this could easily make or break any business – and therefore, have an idea of what other people are already doing.

To plan content for your social media profiles, you should consider what expectations people have of social media, what competitors are doing, when promotions should run so that you can plan a proper build-up to them and much more. The following page is a brilliant discussion of these areas: Creating your social media content strategy and plan | Smart Insights